传承建盏项目淘宝众筹文案策划
<p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第一版：</sp
<p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第一版：</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">以青史成器<span> </span>以非遗名世</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">传承建盏<span> </span>建窑大师的传承呼唤</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第二版：</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">千载春秋流转</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">时隔一千多年，恰似在时光中瞥见宋朝人品茶斗茶的建盏风尚。</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">皇家御用茶器</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">茶色白，宜黑盏。载于《茶录》，又呈现在皇室的吃茶之趣当中。</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">外形质朴素雅</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">发纤秾于简古，寄至味于澹泊，润泽雅光，取之有道。</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第三版：</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">建盏已经被列入非物质文化遗产<span> </span>传承者却寥寥无几</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">当建窑遗址遭到严重破坏<span> </span>大多作品毁之一旦<span> </span>令人心痛</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">默默传承建盏老手艺<span> </span>守候专属于我们的非遗文化<span> </span>义不容辞</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">建盏非遗传承人<span> </span>传承宋韵</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">陈旭，第四届建盏非遗传承人，其潜心专研古建窑和建窑茶器多年，熟练掌握建窑传统窑烧工艺技术，秉承中国传统造物之“器以载道”，奉上简洁不失单调，华丽不媚骄奢。致力于传承千载历史的建盏文化，为兴盛中华传统文化献上自己的绵薄之力。</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E">2014.12</span><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">月<span> </span>作品《梦幻彩滴》中国（深圳）国际文化产业博览交易会冬季美术工艺精品展“中国工艺美术百花奖”获金奖</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E">2015.10</span><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">月<span> </span>作品《金麟》获得南平市建阳区首届建窑建盏工艺作品大赛优秀奖（工艺创新）</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E">2015.11</span><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">月<span> </span>作品《锦麟盏》获得第四届中国（大连）国际文化产业博览会“中艺杯”优秀工艺美术作品评比金奖</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E">2015.12</span><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">月<span> </span>作品《锦囊》被中国收藏家协会永久收藏</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E">2016.3</span><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">月<span> </span>作品《撇口油滴盏》荣获第四届全国工艺品、旅游品、礼品博览会暨国际珠宝、古玩、书画艺术品博览会优秀工艺美术作品评比金奖</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E">2016.5</span><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">月<span> </span>作品《锦麟盏》荣获第十一届中国（莆田）海峡工艺博览会优秀作品评比金奖</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第四版：</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">宋人斗茶独爱建盏<span> </span>因其实用功能出众</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">盏形底小口大</span></strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E"> </span><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">茶香至下而上慢慢显露<span> </span>随之飘出</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">盏胎厚重可观</span></strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E"> </span><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">茶汤热量不易挥发变冷<span> </span>久热难冷</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">盏质高铁红琅 </span></strong><span style="font-size:19px;line-height: 150%;font-family:宋体;color:#0F243E"> 茶品可在其内隔夜保鲜<span> </span>备受推崇</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">盏色天作之成 </span></strong><span style="font-size:19px;line-height: 150%;font-family:宋体;color:#0F243E"> 茶友迷其神秘莫测之观<span> </span>爱不释手</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第五版：</span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family: 宋体;color:#0F243E"> </span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">油滴建盏<span> </span>无穷变幻</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">银灰色金属光泽小圆点而密布于釉面</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">大则数毫米<span> </span>小则仅<span>1</span>毫米<span> </span>细如针尖<span> </span>形似油滴</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">故蓝色釉面上呈银白色晶斑者，称之为“蓝油滴”</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第六版：</span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family: 宋体;color:#0F243E"> </span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">不经意的美<span> </span>让人深深沉醉</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">烧制成后的油滴建盏<span> </span>表面会形成各有差异的结晶斑点</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">高温溶解后<span> </span>潜藏在釉及胚体内的气泡不断释放</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">将成分较高的氧化铁集中于气泡四周而浮出釉面</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">气泡平复之后<span> </span>即形成圆形结晶斑点</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第七版：</span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family: 宋体;color:#0F243E"> </span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">可遇不可求<span> </span>犹如神助</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">每一纹<span> </span>皆是任由自然雕琢</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">每一盏<span> </span>均是不可复制的唯一</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">“窑神”杰作<span> </span>工艺如切如磋</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第八版：</span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family: 宋体;color:#0F243E"> </span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">五行之道孕育<span> </span>纯手工烧制天成</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">土之稀有</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">选取建阳原产地稀有陶土，色泽红褐，含铁量<span>6%-10%</span>，纯手工淬炼天然铁胚。</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">金之悦目</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">铁系结晶体，烧制后的建盏，釉面出现结晶斑点，完美展现何为天作之成。</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">火之舞动</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">还原<span>1300</span>℃的柴火烧制，釉与胚中的铁离子析出变幻莫测的结晶斑点，包罗万象。</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">木之原始</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">溯源古法柴烧制法，大量的柴火烧制，使其温度恒定，经过数日的等待，终于出炉。</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">水之伊始</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">开盏后，以<span>100</span>℃的热水泡茶，悦目养神，釉面偶尔会有惊喜降临。</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">釉之生态</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">甄选建阳特有釉石，经过研磨精制与水相融，形成粉紫色的釉浆，让建盏粉墨登场。</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第九版：</span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family: 宋体;color:#0F243E"> </span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">十三道复杂工艺<span> </span>纯手工曼妙成姿</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">选瓷矿<span> </span>瓷矿粉碎<span> </span>淘洗<span> </span>配料<span> </span>成腐<span> </span>练泥<span> </span>揉泥<span> </span>拉胚<span> </span>修胚<span> </span>素烧<span> </span>上釉<span> </span>装窑<span> </span>天成</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第十版：</span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family: 宋体;color:#0F243E"> </span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family: 宋体;color:#0F243E">15%</span></strong><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">的成品率<span> </span>回敬老手艺</span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family: 宋体;color:#0F243E"> </span></strong></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">建盏的烧制受限于天气、火的温度、窑的温度等条件</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">人工无法控制，所以每一建盏的纹理都无法预测</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">我们只能万事俱备<span> </span>让其完整入窑</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">剩下的<span> </span>任由自然和窑神的一同雕琢</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第十一版：</span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family: 宋体;color:#0F243E"> </span></strong></p><p style="line-height:150%"><strong><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">产品信息：</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">产品名称：传承建盏<span> </span>产品产地：中国建阳</span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">产品材质：原厂地矿土<span> </span>产品做工：纯手工制作</span></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第十二版：</span></strong></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height:150%;font-family:宋体;color:#0F243E"> </span></strong></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">资质证明</span></strong></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">产品展示（尺寸）</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">第十三版：</span></strong></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height:150%;font-family:宋体;color:#0F243E"> </span></strong></p><p style="line-height:150%"><strong><span style="font-size:21px;line-height: 150%;font-family:宋体;color:#0F243E">为什么众筹</span></strong></p><p style="line-height:150%"><span style="font-size: 19px;line-height:150%;font-family:宋体;color:#0F243E"> </span></p><p style="line-height:150%"><span style="font-size:19px;line-height:150%;font-family:宋体;color:#0F243E">建盏以最简单最自然的材料开始，以包罗万象的釉色，千古不朽的黑瓷为表现，述说跨越千年的故事。我们希望通过建盏传播自己心中的理念，并且为建盏文化的发展贡献自己的一份力量，为传统文化奔走。建盏作为宋代第一茶器，历经朝代兴替，谱写千年茶盏纠葛，我们希望这些美好的事物重新进入人们的视线。</span></p><p><br/></p>本案例由作者在海螺邦老站发布并设为公开，版权归原作者所有。